Gregory Byrne, Kathryn Winterburn, and Robin Valeri to Present at EPA

College Students’ Attitudes toward Tattooed Models Representing their University

We examined how college students’ (n = 53 ) attitudes regarding a model’s ability to serve as a representative for their university were impacted by the presence of a tattoo. Participants viewed photos of 8 students, which include the target, a female college student, shown either with or without a tattoo, and asked to rate each photo on several dimensions.  The target without the tattoo was rated as a significantly more desirable representative of the university.