Cassie Fearing, Brielle Cornellius, and Amy Roemer, and Robin Valeri to Present at EPA

Promotion of Edible Insect Eating through Norm Manipulation and Modeling

The present study examined the impact of norms (injunctive vs. descriptive) and model (present vs. absent) on college students (n = 52) willingness to try cookie pieces made with insect flour and attitudes toward eating insects. College students in the injunctive norm model present condition ate significantly more cookie pieces than participants in any of the other groups.  Students in the injunctive (vs. descriptive) norm condition expressed significantly more positive attitudes toward eating insects.