Caitlin Brown and Gregory Privitera, Ph.D. to Present Resaerch at EPA

Emolabeling as a Strategy to Effectively Reduce the Influence of Misleading Labeling on Nutrition Labels

A counterbalanced within-subjects experimental design was used to test if emolabeling, the use of emoticons to convey health information, will protect consumers against misleading labeling. Grocery store shoppers were shown nutrition labels for a low and high calorie food with/without emolabels, and with/without a misleading label. Results show that emolabels reduced the effectiveness of misleading labels: participants rated the LC food as healthier and the HC food as less healthy when emolabels were added.